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    Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: 

Rewards For Referrals: One of my key teachings is to be remarkable.  I’ve asked every employee I’ve ever hired what they have done in their previous jobs that is remarkable to them.  It’s the unexpected, the wow, the ahh haa! That gets the attention.  Next time someone sends you a referral, I want you to go out and get them a $25 gift card at a nearby restaurant.  Send it along with a hand written note thanking them and letting them know how much that referral meant to you.  It’s unexpected moments like this that will wow your customer’s and have them bragging to their friends how shocked they were to get a reward for sending you a referral.  It’s unexpected things like this that gets buzz going about you, your company and your ethics.  These are the little things that we often forget, that can pay us back in a big way.

 

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    Secret 13: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 13: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 13: 

Get Involved in the Community:  There are so many things you can do on the local level that will positively raise the eyebrows of the community and shed light on your business.  Get involved with local youth sports programs, take ownership of a local soccer, baseball or football team, let them know you care. This shows the community that you are on the front line in giving back and yes….doing things like this establishes trust among your peers.  We should all be searching every day for things we can do to be remarkable and establish trust.  If you haven’t already done so, go to your local park and talk to some of the coaches about how to get involved in what they are doing.  A great way to get started is to get your own brand of bottled water with your name, logo and phone number on it.  Drop off a couple of cases to the next youth game for the kids and their parents to hydrate with on a hot day.  There aren’t many opportunities to positively raise eyebrows, and we have to look for them in everything we do.

 

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    Secret 7: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 7: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 7:

Do Something Remarkable:  For many decades, I have preached that if you’re truly going to make a difference and have an impact on your customer, you have to do something remarkable.  So what can you do that is remarkable in the HVAC industry?  Here’s an example – Sometimes our day can get backed up and we run behind.  Always be sure to let the customer know when you may be late, but don’t stop there.  Stop by a Starbucks and get 3 or 4 $10 gift cards to have with you in your truck.  Present one to them when you walk in the home as your way of apologizing for your tardiness. Explain that the last call took longer than expected, and you felt bad for making them wait.  You’ll be surprised how this turns the call around from an upset homeowner, to your best friend in 30 seconds.  It lets them know you care, and have gone out of your way to show them your word means a lot to you.  It builds credibility and establishes trust.  And nobody is buying anything from someone they don’t trust.

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