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    Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: 

Rewards For Referrals: One of my key teachings is to be remarkable.  I’ve asked every employee I’ve ever hired what they have done in their previous jobs that is remarkable to them.  It’s the unexpected, the wow, the ahh haa! That gets the attention.  Next time someone sends you a referral, I want you to go out and get them a $25 gift card at a nearby restaurant.  Send it along with a hand written note thanking them and letting them know how much that referral meant to you.  It’s unexpected moments like this that will wow your customer’s and have them bragging to their friends how shocked they were to get a reward for sending you a referral.  It’s unexpected things like this that gets buzz going about you, your company and your ethics.  These are the little things that we often forget, that can pay us back in a big way.

 

Secret 9: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 9:

Repetition is the key to effective marketing:  So often I see companies make the biggest mistake in marketing of failing to repetitively advertise to the same people.  In the HVAC business, it’s similar to what I call a “Flat Tire” Business.  The customer rarely calls you until something is broken or not working properly.  Therefore, awareness of your brand is extremely important.  You can’t always rely on timing and as a result you have to be repetitive.  We all know the GECKO from the GEICO commercial because we’ve seen it a million times.  Could you imagine if they spent all that money and ran the ad only one time and tried to measure results?  When you commit to a marketing campaign, stay with it long enough to measure the results, and the results will not be promising if you do not have repetition as a key component.  This means mailing to the same people often, regardless of your budget.  I’d rather mail to 500 homes 10 times, then 5000 homes once.  You’ll own the 500, while the 5,000 will forget your name within a day.

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