Get Involved in the Community: There are so many things you can do on the local level that will positively raise the eyebrows of the community and shed light on your business. Get involved with local youth sports programs, take ownership of a local soccer, baseball or football team, let them know you care. This shows the community that you are on the front line in giving back and yes….doing things like this establishes trust among your peers. We should all be searching every day for things we can do to be remarkable and establish trust. If you haven’t already done so, go to your local park and talk to some of the coaches about how to get involved in what they are doing. A great way to get started is to get your own brand of bottled water with your name, logo and phone number on it. Drop off a couple of cases to the next youth game for the kids and their parents to hydrate with on a hot day. There aren’t many opportunities to positively raise eyebrows, and we have to look for them in everything we do.