Set a Goal to increase your average ticket: As soon as your done reading this, I want you to take some time to set aside and determine what your average ticket is. Take the total sales for the last 12 months and divide it by the number of customer’s that bought. This is your average ticket. Now set a goal at how much you want to increase that ticket this year over last. This can easily come without a price increase. It can come in the way of packaging, bundling, and IAQ product sales. The bottom line is that if you don’t have a quantifiable goal, you’ll never have a target to go after. And you can’t hit a target that doesn’t exist. Remember “HOPE” is not a strategy. You have to set concrete goals and have a concrete plan of how to get there. Yogi Berra, the legendary coach of the New York Yankess once said, “If you don’t know where you’re going, you might end up someplace else”.