Surprisingly, Business-to-Business Marketing generates high response rates from an often-untapped marketplace at another business. A direct mail campaign targeting business or business contacts can get one piece of mail in front of a wealth of eyes. Human resource managers, executive assistants, and CEOs can be enthusiastic about placing promotional coupons on lunchroom bulletin boards to be sure their employees don’t miss out on a deal. When one of them chooses you, the power of the water cooler will take over. With one mailer, you are unlocking the potential customer base of an entire company.