Why Direct Mail is proving to be the most cost effective way to grow HVAC and Roofing companies.
You just completed an install to a residential customer and once again are using “Hope” as your strategy to get additional word of mouth among those neighboring homes that have similar issues. After all, their homes were built at the same time, with similar materials and [...]
How Do Your Customer’s Feel? Remember, people will forget what you said and people will forget what you did, but they will not forget how you make them feel. When you’re done with a call, and you look back at the visit, did you make the customer feel like they got a good value? Did they feel like you really took care of [...]
Rewards For Referrals: One of my key teachings is to be remarkable. I’ve asked every employee I’ve ever hired what they have done in their previous jobs that is remarkable to them. It’s the unexpected, the wow, the ahh haa! That gets the attention. Next time someone sends you a referral, I want you to go out and get them a $25 gift [...]
THINK SMALL! Start by understanding your customer and use effective retention techniques to cut down on customer defections. Start by setting attainable goals and projected sales increases and build on them again and again. Customers are fed up with poor service, bad marketing and being ripped off. All you have to do is let them know you’re prepared to treat them as a [...]
What makes you so special? A true step-by-step neighborhood marketing plan really should begin the day you go in to business or the day you decide to give up on tired, ineffective advertising techniques. Here’s what I consider to be the most important aspect of any business….determining what make you so special. Why will the public call you rather than your competitors? This [...]
What’s Your Customer Satisfaction Rating? Most people don’t know because they never ask. I strongly recommend that you begin a customer satisfaction survey and leave it with every home you leave. Include a stamped and addressed envelope so they don’t have to pay to help you. Tell them how important it is that they fill it out. Auto dealerships are the best at [...]