Mortgage Leads Generated by Direct Mail Are the Easiest to Close!

This year will be tougher and more challenging than ever. Mortgage marketing will not take care of itself and the manner in which we go about making the phone ring will be more challenging. There is nothing more effective than producing a campaign that generates inbound phone calls of people interested in applying for a mortgage. In order to accomplish generating this type of mortgage lead, it is imperative to start off with a list that has the highest propensity to respond.

Through our sister company, Smartleads, Inc, we have the perfect combination of direct mail lists, mortgage pieces and experience to put you at the right place, at the right time, with the right message. It often generates the best mortgage leads on the market today.

What Will Make My Phone Ring?

You will want to concentrate on the following 3 areas for the best in mortgage leads: FHA, FHA and FHA!

• Trillions in ARMS still resetting - Many that are currently in an FHA program will not be able to refinance other than a streamline due to property values
• Conventional ARMS that are under the FHA loan limits are an untapped market
• Chapter 13 open Bankruptcies – Do not need to be bought out or paid off to get a new FHA loan. Not only can we get your phone ringing off the hook, we can also show you how to pre-qualify, process and fund these types of loans through our affiliated workshops. It requires expertise in understanding all the details of the Chapter 13 Bankruptcy. You don’t want to process a loan that is doomed from the start. Learn all the right questions to ask and become an expert at one of the training workshops throughout the country. Visit the workshop site at www.bkworkshop.com
• Streamline Refinances – Yes,they are working again. Call for details!

By far, the open Chapter 13 and streamline refinance markets are the most responsive right now. Many are not aware that you may be able to help them with a new loan or even PURCHASE A HOME without their Ch 13 Bankruptcy being paid off. A seldom known part of the HUD handbook sheds a little light on the topic, it can be viewed by referencing 4155.1 REV-5, paragraph 2-3 E. But make no mistake there are a lot of lenders that are entering this WIN-WIN combination of helping the consumer while taking their business to a whole new level. DO NOT OVERLOOK THIS OPPORTUNITY.

Right now, Monthly Chapter 13 Bankruptcies filings have increased by 60% since the beginning of the year. The housing market is taking a huge toll on the economy. In fact, monthly Chapter 13 Bankruptcy filings have surpassed the 24,000 mark and are still climbing. They need your help! Many are struggling with old subprime rates on their loans that can in many cases be refinanced to a low fixed rate FHA loan. Many can even pull cash out! Take a look at this chart of CH13 filings by month during the first half of 2007: In 2008 the numbers continue to soar.

Brad Kent was recently featured in the December 2007 Scotsman Guide with an article titled "What's Hiding in the HUD Handbook?". Click here to view the article.

To run a count in your area, call us today at 1-888-795 MAIL (6245). We can have you in the mail in 3 days!