Secret 20: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 20: 

How Do Your Customer’s Feel?  Remember, people will forget what you said and people will forget what you did, but they will not forget how you make them feel.  When you’re done with a call, and you look back at the visit, did you make the customer feel like they got a good value?  Did they feel like you really took care of [...]

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    Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 19: 

Rewards For Referrals: One of my key teachings is to be remarkable.  I’ve asked every employee I’ve ever hired what they have done in their previous jobs that is remarkable to them.  It’s the unexpected, the wow, the ahh haa! That gets the attention.  Next time someone sends you a referral, I want you to go out and get them a $25 gift [...]

Secret 18: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 18: 

THINK SMALL!  Start by understanding your customer and use effective retention techniques to cut down on customer defections.  Start by setting attainable goals and projected sales increases and build on them again and again. Customers are fed up with poor service, bad marketing and being ripped off.  All you have to do is let them know you’re prepared to treat them as a [...]

Secret 17: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 17: 

What makes you so special? A true step-by-step neighborhood marketing plan really should begin the day you go in to business or the day you decide to give up on tired, ineffective advertising techniques. Here’s what I consider to be the most important aspect of any business….determining what make you so special. Why will the public call you rather than your competitors? This [...]

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    Secret 16: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 16: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 16: 

What’s Your Customer Satisfaction Rating?  Most people don’t know because they never ask.  I strongly recommend that you begin a customer satisfaction survey and leave it with every home you leave.  Include a stamped and addressed envelope so they don’t have to pay to help you.  Tell them how important it is that they fill it out. Auto dealerships are the best at [...]

Secret 15: The 20 Secrets of Creating the Most Powerful HVAC Business in the USA!

Secret 15: 

To Keep Eagles Working for you, Don’t Negotiate Salary!  I’ve had many clients that pride themselves on how little they can pay their employees.  Ironically, they’re the ones that always seem to have the highest turnover and the least successful companies.  I am a big fan of paying an eagle more than they expect.  If on the interview, you’ve got a fabulous candidate [...]

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