Birthday Marketing – The Most Precious Tool In Forging A Relationship With a Restaurant Customer!
Remember your last birthday? Remember what made it special? That’s easy- it’s the fact that other people remembered, and recognized the occasion. Now your restaurant can employ this simple direct mail marketing strategy into a sophisticated campaign that will help you win new customers and forge that precious relationship with your customer!
Birthday Marketing Made Easy – No Data To Gather, We Already Have it!
With SmartleadsUSA, it’s simple to implement a birthday marketing program. You simply designate a radius around your restaurant and we handle the rest. SmartLeadsUSA will custom-design your birthday mailer and send it to our proven database of names in your immediate area- including names, address and yes, birthdays. A few weeks prior to a birthday, SmartleadsUSA will mail a customized postcard, including your message and offer for a total cost of just $0.79 each* for our standard postcard and just $0.89* each for our jumbo panoramic 6 x 11 postcard. That includes printing, postage and the list of birthdays in your neighborhood. Best of all, there are no monthly minimums, so this program can be implemented on any budget.
A Proven Way to Create Huge Response Rates
Studies have conclusively shown that a direct mail marketing program tied to birthdays provides one of the highest response rates of any form of advertising. As a restaurant owner or manager, you already know that the biggest challenge you face is getting first time customers in the door and forging a relationship with them. Birthday marketing makes it easy and affordable to drive new business to your restaurant, fill tables and keep them coming back. In fact, combined with your free offer, most of our customers enjoy add on sales that offset the entire cost of the campaign! We are frequently informed of double-digit redemption rates that exceed the expectations of nearly all of our birthday program customers.
Build New Trial
Nearly all of today’s birthday programs are focused on rewarding the customer with a free offer from your existing database. While we firmly agree that this is a great way to add an incremental visit and build on your relationship, it is not doing much for building new trial. Our birthday program focuses on the names that you do not already have in your database. It is also a great way to add to your existing database by asking for their email address upon redemption.
More Personal Than Email!
In today’s impersonal world, there is few things left that leaves a lasting impression on someone. Additionally, most people open their emails while in work mode. With a direct mail birthday program, your card will be a welcomed surprise and one that stays in their mind longer. Also, direct mail is typically opened at the consumer’s convenience and often when they are in a receptive mode.
Our customer’s understand that email is impersonal, and understand that the whole basis of this program is to make a difference and forge a relationship. After a few short months on the program, we’re sure that you’ll agree it’s worth the few extra dollars to leave a lasting impression.
Lastly, you’ll never have to worry about the painful task of asking customer’s to share their personal information with you. We already have it!
To get your birthday marketing campaign started today in your restaurant, call SmartleadsUSA, LLC at 1-888-795-6245.